B12 - A Pioneer in AI

Founded in 2015, B12 was at the forefront of AI and LLM for website creation. To this day, B12 still ranks as one of the top solutions for high-quality AI-generated websites.

I joined in 2020 when so many individuals and companies needed to revamp their digital presence during the Covid-19 lockdowns. Since then, I have worked on a freelance basis whenever I have the time.

B12 allowed business owners to create professional-looking websites within five minutes using simple AI prompts. All of the texts and images were auto-generated, but they still needed a human touch. That’s where we copywriters and designers came in.

Designers would customize the look of the website based on client feedback and brand standards, and then writers like me would write all the copy for their new site, optimizing every page for SEO.

I also wrote our clients’ SEO articles to bolster their online rankings, and I set content calendars for myself and other copywriters to ensure our clients’ articles were always timely to maximize results.

Everything I did centered around SEO. From researching the most relevant keywords to including those on their website’s pages, editing metadata and alt texts, creating content calendars, and writing the actual articles.

In my many years freelancing with B12, I have helped craft hundreds of professional websites and written and edited thousands of articles to help our clients across the globe get the results they need to grow their business.

Our clients ran the gamut, both in industry and location. From cybersecurity companies to a guy who built custom bars in people’s backyards, I had to hone my writing based on my clients’ brand guidelines and target audiences.

As LLM technology progressed, I pivoted from researching and writing every article myself to learning how to prompt our internal AI writing tool and editing it to fit my client’s brand voice. This drastically improved the turnaround time from receiving an idea to final on-page product.

These are simply a few of the websites I helped create and wrote SEO content for in my time with B12. You can see the B12 website logo at the bottom of each.

B12 in the News