Broadcast Marketing
For seven years, I served as the sole copywriter for Salem Media Radio in the Upstate of South Carolina. We owned three separate radio stations, ranging from Political Talk to 80s, 90s, and 2000s Hits and Urban Inspiration.
I worked with the team of account executives to handle the marketing needs for countless local businesses.
I was responsible for writing the radio ads, conceptualizing long term campaigns, ensuring any and all co-op requirements were met, and helped with their digital marketing.
In addition to writing the ads, I also worked closely with the production team and sourced voice actors from across the country to bring our ads to life.